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How to Sell Your Book to Libraries


Library

Getting your book into libraries is a great move for any author, but it’s not as straight-forward as you would think. Two important steps in the process (that I also advise my clients on) is understanding how libraries purchase their books and what is the best way to approach them/sell your book.

How Libraries Purchase Books:

Collection Development is the process of selecting books and other materials for the library. The Librarians who specialize in this area are called Collection Development Librarians or Collection Managers. As with any company or product, purchasing decisions are majorly based on product reviews. The same decision-making process is applied to purchasing books. For sourcing books, Librarians turn to major book review journals and are also influenced by consumer demand or requests made by library visitors. A Librarian can also get ideas for future book purchases from flyers or book sell sheets they receive by mail, attending library trade shows, and searching online stores and communities such as Amazon and GoodReads. Before you begin the library submission process, Read more…

Are Book Sell Sheets Necessary? If So, How Do I Create One?


Book Sell Sheet, Book Sales Sheet, Book Flyer

While some consider book sell sheets to be unnecessary these days to promote a book and is an old fashioned method of promotion, I couldn’t disagree more. I can bear this direction of thinking if the slumping sales of paperbacks are the reason (as the publishing houses no longer in business used them), but most of the time the former ways of doing something are those that are proven with experience and the newer ways are yet to be determined. Grounded on this alone, I believe book sell sheets are an industry standard we should not forget about.

In my 3 years of experience working with authors, developing cost-effective book marketing plans, and writing my new eBook Book Marketing & Publicity: A Strategic and Effective Marketing Campaign Any Author Can Implement – I have come to determine there are limited opportunities where an author can promote their book for free or talk around it. At some stage, Read more…

5 Techniques for Finding & Booking Speaking Engagements


Securing Speaking Engagements and Getting Booked

When I first started working with Authors, Speakers and Coaches to source good speaking gigs; it felt just as hard as finding a needle in a haystack. As discouraging as it was at times, luckily I stayed focused and within a year, I am now able to streamline the process for my clients. If asking me “How does one go about finding viable leads for speaking engagements?”, below are my “Top 5 Techniques” to finding good contacts and getting yourself booked!

1. Define Your Niche: I can’t stress how important it is to find your niche early on. It’s not only important for your success, but it’s an integral part of marketing and representation process. How will any organization or industry know your value or worth, if you haven’t set yourself apart? By defining a clear niche immediately, you are making significant strides to becoming an expert in your field.

2. Define Your Target Audience: If you want to be hired and paid for speaking engagements and you’ve already established yourself as an expert in your field, you need to define your target audience. For example, if you are an Online Business Coach and work with Mompreneurs; you will need to target specific women’s organizations, networks, and groups. Technical associations can also be your target if helping these women to succeed in their online business.

3. Free Speaking Engagements: If you are not a paid speaker yet, but want to start earning money for the valuable advice you bestow; you need to start somewhere. There are great places locally and within your community that will help you build your roster. Check your local libraries, schools, Kiwanis, Lions Club, Chamber of Commerce, and Rotary clubs. Get involved or become a member. Most likely these associations and contacts will lead to a paid gig down the road.

4. Social Media Groups & Communities: Many gigs I’ve secured for clients have resulted from being active in groups and communities on Facebook, Google+ and LinkedIn. These social media platforms have many valuable business networks where information is passed back and forth. There are information seekers and information providers. People can pose questions and experts can provide their advice. Social media is a great place for establishing yourself as expert in your field. Research groups and communities where you would find your target audience as well as industry related networks where other business professionals could use your expertise to share with their connections. Stay active and be consistent. Over time, the exposure will build.

5. Speaker Directories: In addition to researching gigs or creating your own speaker series, getting found online can be expensive and time consuming. The good news is there are websites that list speakers for free and that charge for listings. Event and Meeting planners will often go to these directories looking for a speaker on a certain topic. I prefer the directories that take the guess work out by providing “by program”, “by budget” or “by genre” directories. Here is one of many directories I use and recommend for my Author, Speaker and Coaching clients: http://www.speakermatch.com

If you seek assistance with securing speaking engagements, establishing yourself as an expert in your field online, or you need a Speaker Media Kit that clearly defines you and your brand – please contact Michelle Anastasio for your free 30-Minute Consultation.

VA for Authors: Helping Authors Promote Their Books Online


As an Author, wouldn’t you rather be writing than marketing and promoting your book? You can if working with an experienced Virtual Assistant. There are a plethora of marketing and PR agencies out there that will book you — and if you have the funds, by all means, move forward.

But what are the alternatives if you’re promoting your book on a tight budget? There is always the “free” option to become something you are not; the type A personality that thrives on being their own marketer, brander, web designer, event planner, spokesperson and social media expert. In my opinion, working on marketing and promotions is not time spent on writing. If writing is your passion and your business plan for paying the bills, is this option really free or cost-effective in the long run?

Read more…

Guest Post from WinWeb: 75 Virtual Assistant Tips For Small & Home Businesses.


How often are you doing business admin work and you wish you had someone to do it for you? Rings a bell? Well you are not alone, we all have moments like this.

Using virtual assistants to outsource many of your business chores is one way of dealing with this dilemma, virtual assistants love the work you hate and honestly are probably better at it too. Read more…

Google Plus Blog Series: Day 4 of 7


Google Plus Series

We are back after the long weekend with Day 4 in our Google+ Blog Series. Today we will keep it simple and focus on the key points of “notifying” or “mentioning” people in your Google Plus posts. Read more…

Google Plus Blog Series: Day 2 of 7


Google Plus Hashtags

As today is Day 2 in our Google+ Blog Series, I would like to focus on the use of Hashtags on Google Plus. Read more…

Google Plus Blog Series: Day 1 of 7


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How many of you have considered Google+ to be a huge waste of time? You have thought this way for some time now and the idea of incorporating Google+ into your social media platform has taken a back seat. You are not alone in your thinking; I was one of these people until I decided to really explore this social media network. Read more…

Smart Business Owners Outsource Social Media to Virtual Assistants


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With the large number of social media sites climbing and the need for having a presence becomes stronger, it can be very overwhelming for the average business owner.  With very limited time on your hands to waste, how do you know which social social media sites to use in marketing your brand/services and where do you find the time?  If you’ve already chosen the social media sites you’ll be using, are you certain your profiles are properly setup and maintained? Read more…

Helping Real Estate Agents Accomplish Their Sales Goals….


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Real Estate Agents are quite possibly the busiest professionals I’ve had the opportunity to work with.  As an entrepreneur myself; I admire their work ethic and ability to work 24/7.  I suppose this also the reason why I love working with Realtors and assisting them to accomplish their sales goals.
Read more…

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