Tips for Getting Your Book Into Costco
A frequently asked question by clients is “How are some self-published authors able to get their book into Costco? Making sure your book gets on the shelves of Costco and other specialty stores is actually not that difficult – if you know what to look out for, and what you can use to your advantage. Here I give you some pro insight for invading the stores that matter.
There are a particular set of criteria that needs to be met to get national distribution in Costco, and most of these are very clear and easily found online. Stock moves quickly here, so everything needs to be up-to-date, including literature. Movie tie-ins are one obvious example and book versions of current movies are always getting big visibility. Read more…
There are differences between what some people consider to be a successful writer or author, but in most cases everyone wants to be a professional writer.
Question is: do you have what it takes?
If you ever had the courage to call yourself a writer, you probably saw the amazement and slight disbelief in your conversation partners’ eyes. A writer? Is that something that can actually pay the bills? What are you writing?
Many of us have this image of the writer: a person, who is doing something for a living, but she finds herself regularly typing away in her spare time, and after a considerable amount of time, she shows her writing to other people. And guess what, it turns out to be a best seller! And she has become a millionaire, within the blink of an eye. So finally, she can be a writer, because she now has financial security. She can write whatever she wants, actually.
And there the millions of others, who do the same thing, but fail at producing a best seller at the first try. Why? Well, obviously because they are not talented enough.
This is how we generalize. Simplistic, yes, and of course, could not be further away from the truth.
I have some bad news for some of you: talents actually do matter. If you don’t find writing easy, enjoyable, and if you don’t get positive feedback regularly from people outside your family (professors, editors, random people on the Internet, friends with decent tastes and honest words), chances are you are chasing a profession that is substandard (for you).
But with hard work, you can still get there. Problem is: it is real hard work and does require a certain amount of talent as well. Read more…
Cyrus Webb of Conversations Live interviews Author, Speaker and Fitness Pro Tamara Jackson.
Of all the PR and promotional strategies we use to promote our Author and Speaker clients, booking internet radio interviews is my top favorite approach. Internet radio makes it easy for us to reach a broader audience, and with many shows that interview guests in all different niches, it is very effective for aligning our clients with the right fan base.
My favorite internet radio platform and the one we use to promote our clients is Blog Talk Radio (BTR). BTR has provided us an excellent opportunity to promote our clients’ books, e-courses, and knowledge in specific areas or expertise. As opposed to paying for scripted radio spots that rarely convey enough substance to connect with your audience on a personal level, interviews on BTR are featured spots, more personal, and completely free to conduct. Interviews can run anywhere from 30 minutes up to an hour. Read more…