Viewing posts in the Public Relations category...

Get Seen and Be Heard with PR & Social Media Virtual Assistance


When it comes to offering your services online, you’ll notice that education is changing just fast as technology and keeping up with these changes is crucial for staying relevant, especially in the field of virtual assistance. I’ve recently had the exclusive opportunity to work with two of the best in Social Media Strategy and Online Public Relations in a small group setting through the Get Seen Be Heard Certification Program led by Christina Daves, Best Selling Author and DIY-PR Maven and Karen Yankovich, Social Media Evangelist.

This 8-week (no fluff) program was intensive and 100% focused on cutting edge social media and PR strategies for getting our clients more publicity, more opportunities, and expanding their sphere of influence online. Have you ever heard the term “PR on Steroids?” This phrase is exactly how I would describe the program and the results of what we learned in this 8 week intensive. By the time I finished the course, I had already created several new marketing packages as a result of this training and I’m excited to announce my official completion.

If you are already a client or you are interested in working together for the first time to combine the best of social media and publicity to generate massive buzz, please send me an email (Michelle@CTVirtualAssistance.com) or complete our Contact Form and I’ll get in touch with you within one business day to set up a free one-on-one discovery consult.

To Your Success,


To learn more about CT Virtual and the Virtual Project ManagementMarketingPR, and Creative Services we offer – Schedule your free discovery session! Have a specific project management question, ask me on Twitter! Visit our Online Creative Portfolio!

The Importance of Publicity for Small Business Success


Virtual Assistant Intelligence having fun

There’s a lot of buzz around the word “publicity” and unlike marketing or advertising, which often come as sales pitches, good publicity often carries the power of an independent voice. Publicity includes articles in newspapers, radio and TV, on forums, blogs and social media.

Effective publicity leads to positive results and higher sales because your company can expose its products and services to a wider range of customers and ineffective publicity does the exact opposite. Though publicity isn’t something small businesses can control directly, there are traditional and nontraditional strategies that prove to be beneficial. Crafting the right pitch and hook is always essential.

If you are a business owner who is weighing the benefits of public relations and publicity, then here’s what you need to consider.

Why Is Publicity Important for Small Businesses?

It’s Virtually Free: Apart from content and media distribution costs, publicity costs are virtually free. Now business can use the internet as their first source to promote their business by sharing press releases and articles on various news sites to build authority. Read more…

5 Tips to Skyrocket Your Email Conversions with Drip Email Marketing


Engage Your Followers with Drip Mail Marketing

So you’ve chosen an email marketing system to cultivate a list and client base. You’re sending out your latest team announcements, delivering your valuable offers, and you’re getting subscribers. But are you making the most of email marketing? The honest answer is NO. There is a significant problem with this process. New subscribers just get the messages you send after they’ve joined, and they will never see all of the messages you sent before they subscribed.

Drip Email Marketing (DEM) can solve this problem. Here is why.

Often called autoresponders, marketing automation, or drip email campaigns – DEM is a proven method to maximize your email marketing efforts and multiply your conversion rates. In essence, Drip Email Marketing is an example of how the latest software solutions, valuable content, and adding creativity to the mix, can help you boost the effectiveness of any platform (in your sleep). DEM tools can schedule a series of emails, configured according to a multitude of parameters, helping you send the right email to the right person at the right time.

An example of this is sending new subscribers a “Welcome!” email, shortly after their subscription. If you provide content on your site, the next email could lead them to some of the best and highest converting content you created in the last 6 months, to “bring them up to speed”, and offering them something they “missed”.

DEM tools, however, are so much more than this! You can further program these drip emails to certain “actions” or “triggers”. One example is strengthening your remarketing efforts. Maybe someone bought a product from you that usually takes 8-10 weeks to use up. Why not send an email to them with an offer for the next batch, when their supply is getting low? Or maybe there are those who opened your premium service page several times – but they were not ready to take the plunge and buy it. Maybe all they need is a little nudge in the appropriate direction.

In short, you can have several sets of emails going out to customers or subscribers triggered by their actions and behavior.

Creating impactful emails can also be daunting. So here are 5 Tips to Skyrocket Your Email Conversions with Drip Email Marketing.

1. Clear Subject Lines

Successful drip campaigns are bold when it comes to subject lines – you can experiment with a personal tone or high emotions, but first and foremost, you have to avoid clutter. The subject line should read clean, the drip campaign emails should be numbered, and have the same format. The emails will stand out as a nice collection in the subscriber’s inbox.

2. Personal Touch

It depends on the kind of business, but almost every industry leader or influencer benefits from putting it all out there. If you are ready to open up and share personal stories about your life that can relate to your product, you should, because that builds trust.

3. Multimedia

Quality content always helps, it makes your efforts more professional. A good video or soundbite, or a useful pdf – these all make great additions to your emails and form grounds for sharing. If you send out something that you honestly think is worth sharing, make sure you add the necessary social buttons, and offer copy-paste or pre-placed recommendation text!

4. Share your enthusiasm

There is no shame in being happy that someone is interested in you enough to actually subscribe to your stuff. This is news! You can let your customers know that, so they become a part of your story, and draw inspiration from it. Don’t overplay it, but express your gratefulness and make your subscribers trust that their decision will surely bring something positive in their lives or career.

5. Surprise!

Who doesn’t like surprises? A secret trick: make promises, like exactly how many emails your drip campaign contains, but spice it up a little. Send some extra offers or bonus content that you do not mention, but only in the email series you present them.

Did you like this article? Share it with your friends!

For more information about CT Virtual and the Virtual Assistant, Drip Email Marketing (DEM) Content Writing, Copywriting and Programming services we offer to Online Business Coaches, Authors, and Speakers – schedule a free 30-minute discovery session.

Online Book Marketing and Why Research is Crucial


There is no Elevator To Success - You Must Take the Stairs - Why Research is Crucial to Book Marketing

As a writer, you know all too well how much work is required to complete an entire book. Once you have finished your book, you may be tempted to think that the hardest part is behind you. As many authors discover, however, the book marketing process is arduous and requires a skill set very different from the creative energy that produced your book in the first place. In particular, online book marketing demands targeted and thorough research if you want your book to have a fighting chance against the countless other titles flooding the market. Here is your guide to researching and executing your online marketing strategy.

Know Your Audience

The single most important aspect of your marketing research involves getting to know your target audience. You probably already have some idea of who your audience is; the next step is determining where your audience is on the web. As a starting point, you can check sales data from big online vendors such as Amazon and Barnes & Noble. The key here is to look for similar titles and determine general interest level in a book like yours. You can also do much more targeted research based on the topic of your book. Are your target readers part of an online community like Reddit, YouTube, or Yahoo? Are there any major blogs that your readers are most likely to follow? If you understand how your audience interacts on the web, you will begin to assemble a plan for how and where to market your book.

Learn Your Audience’s Buying Habits Read more…

Small Business Websites from Chroma Sites