Viewing posts in the Small Business Public Relations category...

Get Seen and Be Heard with PR & Social Media Virtual Assistance

When it comes to offering your services online, you’ll notice that education is changing just fast as technology and keeping up with these changes is crucial for staying relevant, especially in the field of virtual assistance. I’ve recently had the exclusive opportunity to work with two of the best in Social Media Strategy and Online Public Relations in a small group setting through the Get Seen Be Heard Certification Program led by Christina Daves, Best Selling Author and DIY-PR Maven and Karen Yankovich, Social Media Evangelist.

This 8-week (no fluff) program was intensive and 100% focused on cutting edge social media and PR strategies for getting our clients more publicity, more opportunities, and expanding their sphere of influence online. Have you ever heard the term “PR on Steroids?” This phrase is exactly how I would describe the program and the results of what we learned in this 8 week intensive. By the time I finished the course, I had already created several new marketing packages as a result of this training and I’m excited to announce my official completion.

If you are already a client or you are interested in working together for the first time to combine the best of social media and publicity to generate massive buzz, please send me an email ( or complete our Contact Form and I’ll get in touch with you within one business day to set up a free one-on-one discovery consult.

To Your Success,

To learn more about CT Virtual and the Virtual Project ManagementMarketingPR, and Creative Services we offer – Schedule your free discovery session! Have a specific project management question, ask me on Twitter! Visit our Online Creative Portfolio!

The Importance of Publicity for Small Business Success

Virtual Assistant Intelligence having fun

There’s a lot of buzz around the word “publicity” and unlike marketing or advertising, which often come as sales pitches, good publicity often carries the power of an independent voice. Publicity includes articles in newspapers, radio and TV, on forums, blogs and social media.

Effective publicity leads to positive results and higher sales because your company can expose its products and services to a wider range of customers and ineffective publicity does the exact opposite. Though publicity isn’t something small businesses can control directly, there are traditional and nontraditional strategies that prove to be beneficial. Crafting the right pitch and hook is always essential.

If you are a business owner who is weighing the benefits of public relations and publicity, then here’s what you need to consider.

Why Is Publicity Important for Small Businesses?

It’s Virtually Free: Apart from content and media distribution costs, publicity costs are virtually free. Now business can use the internet as their first source to promote their business by sharing press releases and articles on various news sites to build authority. Read more…

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