Cyrus Webb of Conversations Live interviews Author, Speaker and Fitness Pro Tamara Jackson.
Of all the PR and promotional strategies we use to promote our Author and Speaker clients, booking internet radio interviews is my top favorite approach. Internet radio makes it easy for us to reach a broader audience, and with many shows that interview guests in all different niches, it is very effective for aligning our clients with the right fan base.
My favorite internet radio platform and the one we use to promote our clients is Blog Talk Radio (BTR). BTR has provided us an excellent opportunity to promote our clients’ books, e-courses, and knowledge in specific areas or expertise. As opposed to paying for scripted radio spots that rarely convey enough substance to connect with your audience on a personal level, interviews on BTR are featured spots, more personal, and completely free to conduct. Interviews can run anywhere from 30 minutes up to an hour. Read more…
Getting your book into libraries is a great move for any author, but it’s not as straight-forward as you would think. Two important steps in the process (that I also advise my clients on) is understanding how libraries purchase their books and what is the best way to approach them/sell your book.
How Libraries Purchase Books:
Collection Development is the process of selecting books and other materials for the library. The Librarians who specialize in this area are called Collection Development Librarians or Collection Managers. As with any company or product, purchasing decisions are majorly based on product reviews. The same decision-making process is applied to purchasing books. For sourcing books, Librarians turn to major book review journals and are also influenced by consumer demand or requests made by library visitors. A Librarian can also get ideas for future book purchases from flyers or book sell sheets they receive by mail, attending library trade shows, and searching online stores and communities such as Amazon and GoodReads. Before you begin the library submission process, Read more…
As an Author, wouldn’t you rather be writing than marketing and promoting your book? You can if working with an experienced Virtual Assistant. There are a plethora of marketing and PR agencies out there that will book you — and if you have the funds, by all means, move forward.
But what are the alternatives if you’re promoting your book on a tight budget? There is always the “free” option to become something you are not; the type A personality that thrives on being their own marketer, brander, web designer, event planner, spokesperson and social media expert. In my opinion, working on marketing and promotions is not time spent on writing. If writing is your passion and your business plan for paying the bills, is this option really free or cost-effective in the long run?
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