What Do Agents Look for in Self-Published Authors?

I need an agent!

Over the past few months, I’ve been asked (and tested) by many clients to answer this question. And although the answer is not as cut and dry as most would hope, the truth is more and more literary agents are opening their doors to the self-published community. This comes as no surprise with all the success stories posted online about how one author turned his self-published ebook into a best-seller, but it still doesn’t resolve the question.

In my pursuit for more knowledge and bettering the services we offer clients, I’m tickled pink to declare we’ve scheduled interviews with two top literary agents in New York (that offer representation of self-published writers) to throw more light on this subject. Don’t forget to check get back later in the month – we’ll post their Q&A sessions.

In the meantime, since we promote many self-published authors, I will share two areas you should be working to improve, that can facilitate selling more books and getting consideration from agents.

  1. Amazon and Goodreads Reviews: I know I’ve said this in earlier posts, but I’ll say it once more. The more reviews you have on these two sites, the better your rankings will be. Take advantage of Amazon’s Free eBook Promotions or Goodreads Book Giveaway in the beginning. People tend to follow others, and the more people who hear about your book, the better your sales will be. Great rankings are impressive and agents view these sources before deciding if they will invest in an author.
  1. Author/Book Promotions: Most self-published authors are confused where to put their time wisely or they haven’t yet put aside a marketing budget. While a national book tour or promotion campaign may fall outside of what you can afford to do, you will need a firm presence on Facebook, Twitter and especially Goodreads. There’s also a difference between standard website design and author websites. Before going off on your own author campaign or creating your own website, consult someone who knows your category and the publishing industry. It’s critical for authors to interact with others and their target readership, and having a creative plan and PR strategy first, packs a powerful punch in the final stages. Literary agents will also ascertain your previous marketing efforts.

For more information about our administrative, marketing, and creative services for Authors and Speakers – schedule your free 30-minute consultation today.